What is rollback in walmart?

Rollback is a common promotional strategy used by Walmart, which involves temporarily lowering the prices of certain products. This is usually done to boost sales and attract customers.

When a product is placed on rollback, the price is usually reduced by a significant amount, often between 10% and 50%. This discount can be applied to a wide range of products, including groceries, electronics, and clothing.

Rollbacks are typically advertised through various marketing channels, including in-store signage, online promotions, and flyers. Customers can also check the Walmart website or app to see which products are currently on rollback.

Rollback prices are usually only available for a limited time, often ranging from a few days to a few weeks. After this period, the prices usually revert back to their original price, although some products may continue to be sold at the discounted price if they prove popular with customers.

Overall, rollback is a popular and effective promotion strategy used by Walmart to attract customers and drive sales. It provides customers with the opportunity to buy products at a discounted price, while also helping Walmart increase its revenue and improve its market share.